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Quality

BASF: Lessons From German Marketing

This post originally appeared January 27, 2010 on BetterProjects.net Back in the late 1980s and early 1990s, the German chemical company BASF ran an ad campaign with the slogan, “At BASF, we don’t make a lot of the products you buy, we make a lot of the products
30 Jan 2011 3 min read
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