Quality - Ted Hardy

Quality

A collection of 2 posts

BASF: Lessons From German Marketing

This post originally appeared January 27, 2010 on BetterProjects.net Back in the late 1980s and early 1990s, the German chemical company BASF ran an ad campaign with the slogan, “At BASF, we don’t make a lot of the products you buy, we make a lot of the products

Quality Work v/s Business Value

This post originally appeared December 16, 2010 on BetterProjects.net. I love Laura Brandenburg’s blog Bridging the Gap. If you’re not a follower of it, get over there now as she and her fellow bloggers delivery quality every single time. One of her recent articles tackled the subject