Quality BASF: Lessons From German Marketing This post originally appeared January 27, 2010 on BetterProjects.netBack in the late 1980s and early 1990s, the German chemical company BASF ran an ad campaign with the slogan, “At BASF, we
Quality Quality Work v/s Business Value This post originally appeared December 16, 2010 on BetterProjects.net.I love Laura Brandenburg’s blog Bridging the Gap. If you’re not a follower of it, get over there now