A collection of 2 posts

Jan 30, 2011

BASF: Lessons From German Marketing

This post originally appeared January 27, 2010 on BetterProjects.net Back in the late 1980s and early 1990s, the German chemical company¬†BASF¬†ran an ad campaign with the slogan, “At BASF,

Dec 20, 2010

Quality Work v/s Business Value

This post originally appeared December 16, 2010 on BetterProjects.net.I love Laura Brandenburg’s blog Bridging the Gap. If you’re not a follower of it, get over there now